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The secret to shopping Erdem x H&M

By Posted on 6 4 m read 2.2K views

H&M is back with its latest designer collaboration: ERDEM x H&M

Thursday, 2 November. PUT IT IN YOUR DIARIES.

As of today (25 October) The Erdem x H&M collab release is only one week away. If you want to get your hands on something from the collection you’re going to need tactics.

The H&M designer collections are notoriously popular; so much so that it crashes their website every time. The most coveted pieces sell out within minutes. I always get sucked into the hype, so after a few years of shopping the H&M designer collabs, I have learnt a couple of tricks to shop online and without camping out in the cold to queue! So, if there’s an Erdem x H&M piece you absolutely need in your life, I’ll share my tricks that seem to work!

The full collection of pieces with prices were released last week, and, to be honest, it’s one of the priciest collections yet. Unfortunately, everything is at the higher-price point, with not much to pick up for less than £50, unless you’re after a T-shirt or earrings. So, it’ll be interesting to see how it goes down this year (no doubt the site will still crash).

A bit about Erdem

Established: 2005 in London by Canadian/Turkish designer Erdem Moralioglu.

Known for: Exquisite romantic garments and beautiful floral prints with a vintage, timeless feel.

Notable clients: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, Emma Stone…

Kate Mara, Zendaya and Kate Bosworth. wearing Erdem X H&M at the launch party. Source: LA Times Looks from H&M's collaboration with London-based designer Erdem Moralioglu, presented at the Wilshire Ebell in Los Angeles. (Erdem X H&M)

1. Decide what you’re buying BEFORE

This is important. Browse through the collection and decide exactly what you’re after before the launch. You won’t have time to dither on the morning.

2. Make notes

H&M normally release the collection onto their website a day or so before the launch. You’ll be able to view details, but not add to your basket. This is the time to note the details, while you still can. Previously, there has been a product number (they didn’t do this for Kenzo though), so if there is, this is the most important thing to note down. If not, jot down exactly how they describe the product on the site.

3. Make sure you have an account

Got something in your basket? Yay! But, it’s not safely yours until you pay, so it can still get snatched from you at the last second. So, make sure you have an account set up with H&M already, log in, save your password. If you can, it’s better to remain logged in.

4. Be ready at 8:45am

The collection will be released at 9am.
Make sure you have their sales phone number: 0344 736 9000. I have H&M saved in my phonebook (what a state of affairs 🙈)
Okay, so you need to be able to multi-task. You need to try to place an order online AND on the phone. Hopefully, you’re still logged in – you’ll need to be in your account a  couple of hours before, as the site will probably crash way before 9am.

5. 9am: go, go go!

All systems: go. At 8:59am, phone H&M; you probably won’t get through and will have to call numerous times. If you’re lucky, you’ll get through to someone. Meanwhile, keep refreshing your webpage. You may just slip through! If you get in, search for your product as quickly as humanly possible and add to bag.

I normally have more luck on the phone… after several attempts at ringing, You see why I saved the number to my contacts – it’s quicker when you’re calling again and again. When you get through, use your notes to give the sales advisor, so they understand exactly what you want and will be able to process your order before the stock runs out! Also, tell them your name and name and email address you used for your H&M account. If you managed to put something in your basket, it should still be there.

6. Pay

This is where your H&M account helps you get through on the quicker. They’ll have access to your details, so you just need to confirm your payment card and security questions and then your postage address. Just confirm you want your order sent to the address on your account.

7. What to do if you’re not successful

You have up to 28 days to return your online order (online 3 days in store), so keep checking the website every few day, in case someone has returned a piece in your size! And you can always check out eBay, although be prepared to pay more than the RRP.

Pieces I predict will sell out in minutes

Silk scarf

A silk scarf with the signature Erdem print? At £25 this will be a steal.

Hoodies

There is a floral and logo hoodie. Everyone loves a logo – from previous years everything with a logo sells out first and doesn’t come back into stock and this year will be no different.

Tea dress

As the least-expensive of the dresses in the collection, and maybe the most versatile, I think this will get snapped up early on.

Don’t want to wait?

These pieces have an Erdem vibe, that you can get right now (fuss-free!):

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Autumn style | How to wear your summer clothes in the Autumn

By Posted on 21 3 m read 3.8K views

Summer to Autumn style

*Courtesy of lovethesales.com

Summer to Autumn style can be tricky. It’s sometimes warm, sometimes cold. One minute you’re overheating and the next you’re an ice cube.

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Five Fashion Fails: Lawsuits filed against fakes

By Posted on 3 5 m read 3.2K views

Real sues the fakes

It’s nothing new that the high-street takes inspiration from luxury designer houses. But when they go too far, the fakes can be sure there’s a copyright violation lawsuit coming after them for a BIG sum of money…

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What would Daenerys wear?

By Posted on 15 4 m read 3.6K views

Style Inspiration: Daenerys Targaryen

Unless you’ve been living under a (Casterly) rock, you’ll know that season seven of Game of Thrones is in full swing! …Even if you don’t watch it.

I’ve already written one post on GoT, but, the force of nature that is Daenerys Targaryen, Mother of Dragons, deserved her own post.

Dany’s style is forever evolving along with her character, much like Sansa’s, and as we all know, WINTER IS COMING so her costumes are getting darker as she prepares for war.

Let’s get to the part where I dress up 😉 I thought it would be fun to interpret Dany’s style if she were to live and breathe and walk through fire in our realm in 2017 (you know, if she wasn’t fictional) and I feel this gunmetal foil jumpsuit would be the kind of thing she’d wear.

*Disclaimer* This has not been photoshopped; that wild dragon happened to be there.

Jumpsuit: Topshop (colour out of stock) same jumpsuit in grey | Earring: Amazon | Necklace: Topshop (Out of stock) similar | Boots: Topshop

Although I don’t think she would pop into Topshop to try on outfits, cos for sure I think she would resurrect Alexander McQueen to custom-make her clothes from 24k gold spun silk and lizard skin, Topshop was the next best thing.

After all, she is Daenerys Stormborn of House Targaryen, first of her name, Queen of the Andals, the Rhoynar and the First Men (claimant), Protector of the Realm (claimant), Queen of Meereen, Khaleesi of the Great Grass Sea, Mother of Dragons, The Unburnt, Breaker of Chains, Princess of Dragonstone… and all round feminist badass. Whew, that’s so long. Hands up if you just glanced over that part. I feel a meme is appropriate here:

10 Daenerys costume facts

  1. It took two and a half months and seven wigs to find the perfect tone of that ‘Daenerys silver-white’ hair. In my look, I put a few of her signature plaits in my hair.
  2. Sticking with the theme of hair, in the book when Dany emerges from the flames, her hair is completely burnt off. So, if the show had followed the books, she would’ve been bald for at least a season before her hair grew back!
  3. As blue’s a Dothraki colour, Dany wore a lot of blue dresses in season four, as a sign of respect and mourning for her late husband Khal Drogo.
  4. However, the following season sees her wearing white and pale colours as she asserts her authority. In the episode “The Dance of Dragons“, Dany wears white to show her neutrality as gladiators take to the fighting pit to battle to the death. Michele Clapton, GoT costume designer said:

    “Now she’s got this sense of power and also a sense of immortality. […] I wanted to give this rather untouchable quality to her. The idea behind the white and pale grey is the sense of removal, a removal from reality”.

    Michele Clapton

  5. Not a little-known fact, but for those who don’t know, Dany’s eyes should be purple. They tried filming the first episodes with Emilia Clarke wearing lilac contact lenses, but they were too uncomfortable, so they decided to film without.
  6. Dany’s armour-like dragon necklace, which she wore in the scene I referred to in no.4, was commissioned by a London jewellery maker Yunus & ElizaI drew Daenerys in this necklace which I added below 🙂
  7. …and YOU CAN ACTUALLY BUY THE ACTUAL JEWELLERY! (It’s pricey though).
  8. Dany always wears trousers and boots underneath her dresses, no matter how extravagant the dress. That’s why I chose to go with a jumpsuit for this look. It’s the best of a dress and trousers; the silhouette remains feminine, but is still more practical than a dress, whereas the boots toughen it up a bit.

    “There’s always a fear in her that she will have to leave so it gives her the freedom to always escape and run. If she had silly shoes on she’d lose all her strength.”

  9. In this new season, Daenerys is leaving her blues and whites behind and going for the dark colours like steel, charcoal and burgundy. After all, her house colours are red and black and she’s here to claim the throne in the name of House Targaryen. I love this necklace that I paired with the silver jumpsuit: with its layered silver chains and purple stone that looks like it could be a dragon claw, its the perfect touch to finish this outfit.

    Now you do finally start seeing [red] creeping in through the scaling and embroidery on her dresses. It’s just a touch. And she now has this fantastic new chain we’ve created. I didn’t want her to have a crown, I wanted her to have a chain.

  10. Gone are the floaty gowns in season seven. She’s going to a colder climate, so she’ll be more covered up and now that’s she’s a conquerer, her outfits are more structured and sharp to reflect that. Ironically, we see Dany’s outfit looking very reminiscent of her sadistic brother’s in season one – perhaps Viserys’ costume actually foreshadowed Daenerys’ success?

    Dany’s setting foot on the shores of her homeland and preparing to reclaim her birthright which means she needs an outfit that reflects her position of power.

    “She’s this figurehead of her army,” Clapton says. “I wanted her to be able to stand in front of the Unsullied and be their leader.”

    Michele Clapton

I hope you enjoyed this post!
If you think I’m a bit of a nerd after reading this, then you’re right! 😛 Let me know what you think of my interpretation of Daenerys’ season seven outfit in the comments ♥

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My drawing of Daenerys for my bestie!

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Game of Threads: the fashion behind the Thrones

By Posted on 5 6 m read 3.5K views

Game of Thrones: what are the secrets behind the show’s fashion?

The most successful and expensive show of all time needs no introduction. HBO’s Game of Thrones returns to our screens on 16 July and I CANNOT wait! What better time to delve into the world of the Seven Kingdoms and its fashion?!

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Style Inspiration: GUCCI

By Posted on 19 3 m read 5.2K views

Gucci is back.

Alessandro Michele has revived the brand after its style and business started to tire under former chief Frida Giannini. Now, the revamped designer label is back on the map, with everyone either seen wearing Gucci loafers, belts and handbags or coveting the Gucci style. The high-street is taking note.

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