What I’ve learnt being the only Social Media manager

By Hannah | Admin March 3, 2023May 8, 2023 0 216

Being the sole Social Media Manager can be an exciting and challenging experience. It can feel like a huge responsibility to be the sole person responsible for a company’s online presence. However, with experience comes knowledge, and over the past seven years of being the only Social Media Manager, I have learned some invaluable lessons that I want to share with you.

1. ‘Social Media’ is never just social media

As a Social Media Manager, your job is not limited to creating and posting content on social media platforms. You will also need to link to other content such as website content, blog posts or video content. Being able to think creatively and quickly to create content is a skill that will come in handy in this role.

2. You’ll learn skills that go beyond social media

Beyond algorithm understanding and hashtag optimisation, you’ll also become an expert in other areas such as copywriting, brand management, crisis response, and videography. Being a multitasker is a necessity, and being able to juggle these responsibilities will make you stand out in your role.

3. You’ll need to educate

Colleagues may not fully understand the vastness of your responsibilities. To ensure you have the support of your internal team, it is important to educate them on how much you do and the importance of your role. The more understanding they have, the easier your job will be.

4. Take breaks – yes, stop checking socials when you get home!

With all the responsibilities that come with this role, it can be easy to become overwhelmed. It is important to remember to take breaks and prioritize self-care to prevent burnout. And that means trying to restrict the amount of time you spend on your own social media after you clock off for the day.

5. Analytics actually become fun

Maybe it’s just the nerd in me, but one of the most enjoyable parts of the job is checking your analytics. It’s exciting to see how well your content is performing and using that data to create more effective strategies for future posts. However, it’s not just about gathering data – it’s about understanding it and using it to make informed decisions. Being able to interpret metrics such as engagement rates, click-through rates, and conversions will help you create more effective social media strategies.

6. Communication is key

As the sole Social Media Manager, you are the primary point of contact between the company and its customers on social media. It is essential to maintain open communication channels and respond promptly to any customer inquiries or concerns. Good communication skills will help you build trust with customers and ensure a positive brand image.

7. Flexibility is essential

The world of social media is constantly evolving, and you must stay up-to-date with the latest trends, changes in algorithms, and new platforms. As a Social Media Manager, you need to be flexible and adaptable to change. This requires a willingness to learn new skills, experiment with new strategies, and adjust your approach to stay relevant.

8. Collaboration is crucial

While you may be the only Social Media Manager, you are not working in a vacuum. You need to collaborate with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message across all channels. Building strong relationships with your colleagues and understanding their goals will help you create content that supports their objectives.

9. Be passionate!

Finally, to be successful as a Social Media Manager, you need to have a genuine passion for social media and a deep understanding of its potential to connect brands with their customers. This passion will help you stay motivated, stay up-to-date with the latest trends, and ultimately create content that resonates with your audience.

Being the only Social Media Manager can be challenging, but it can also be a rewarding experience that provides you with a diverse set of skills. If you’re considering a career in social media management, be prepared to wear many hats and stay on top of trends and innovations in the industry. And remember, always prioritise self-care to avoid burnout.

Share this article

Digital Marketing

‘LinkedIn Creators’: the new influencers?

By Hannah | Admin December 15, 2022May 8, 2023 0 94

Have you noticed how there’s been a LinkedIn resurgence?

Yep, it seems like LinkedIn is the new frontier for people to become influencers with the introduction of the LinkedIn Creator feature.

According to recent news articles, LinkedIn creators are individuals who use the platform to share their unique insights and perspectives on various topics. They’re not just sharing their professional experience and knowledge, but also their personality and stories.

It’s no surprise that LinkedIn is becoming the new home for influencers, given that the platform has over 700 million users worldwide. And with the rise of remote work, people are turning to LinkedIn more than ever to network, find job opportunities, and share their expertise.

What’s interesting is that the content shared by LinkedIn creators is different from what you might see on other social media platforms. Instead of flashy photos or witty one-liners, LinkedIn creators share articles, thoughtful posts, and long-form content that delves deep into industry-specific topics.

And the best part? You don’t need a massive following to become a LinkedIn creator. According to a recent article by The Guardian, even those with a modest following can become a LinkedIn influencer by consistently sharing high-quality content that resonates with their audience.

One great example of a successful LinkedIn creator is Shay Rowbottom, who has gained over 130k followers on the platform by sharing her thoughts on social media and entrepreneurship. She’s even landed speaking gigs and consulting opportunities through her LinkedIn presence.

So, if you’re looking to build your personal brand and establish yourself as an expert in your field, it’s time to hop on the LinkedIn creator bandwagon. Share your unique perspectives, engage with your audience, and watch your following grow.

In conclusion, the rise of LinkedIn creators is proof that the platform is more than just a place to post your resume. It’s a place where individuals can showcase their expertise, share their stories, and build their personal brand. So, what are you waiting for? Start creating!

Share this article

Blogging Digital Marketing

2022 – do people even blog anymore?

By Hannah | Admin February 11, 2022May 8, 2023 0 184

Hi

It’s another new year! Another new start and another new promise to myself to keep my blog alive.

It’s 2022 and I have not posted anything since 2020! I should take my own advice, and stick to a goal, get over my fears of imperfection and just post.

Perhaps at this point I should just delete this website completely, but there is a reason I’ve kept on paying the domain fee and hosting subscription and may be that means I’m just not ready to let it go… at least not without a fight or some ceremonial digital funeral.

With the increase in popularity of video apps and the decrease in our attention spans, TikTok has seen a surge in popularity (as we all know); competitors Instagram and YouTube are following suit by pushing their short-form portrait videos.

So it begs the question, are we still reading blogs?

Writing is a from of catharsis and gives a form of expression that viral videos can’t necessarily. When we want to put our minds to it, we will happily listen to a 90 minute podcast, watch a 3 hour film and so long-form content isn’t going anywhere.

So what’s been going on?

So – a quick overview of 2020 and 2021

Well I don’t need to go into lockdowns etc, we’ve all been there and got the loo roll, but with the exhaustion we all felt with the pandemic – not enough socialising without the use of screen-time and too much blue-light – I couldn’t bring myself to spend even more time sitting at a computer.

I was asked to go on BBC radio to talk about my blog.

I completed Red January and raised money for charity.

I pretty much gave up on Instagram and with it lost over 1,000 followers (2018 me would have been so upset!) and I couldn’t care less how low my reach is now.

I adopted the sweetest black and white kitten from Cats Protection.

Stephen Fry (Stephen Fry!), Anya Hindmarch, Richard Madeley, Griff Rhys Jones, and more, made videos for my Christmas campaign at work,

I learnt to be my own hairdresser – experimented with pastel colours and dyed over my salon perfect blonde highlighted mane with various colours of the rainbow. I bleached my hair. It didn’t go too badly. I grew it out and went back to my natural brunette shade. I got extensions. I lobbed it off again.

I have tried more colours, style and lengths in two years than I have in twenty.

I was a bridesmaid to one of my longest friends. Attended seven weddings!

I turned 30.

I was whisked to Paris by my boyfriend. Returned days later to find France shut its borders to the UK. *we made it to Disneyland just in time!*

Fulfilled one of my lifetime dreams of making a purchase in the 31 Rue Cambon CHANEL store and posed on Coco’s famous steps. Tears of joy!

A few days ago I was asked to be a godmother.

Ignoring some really (really) shit parts of the last two years – this list shows there is so much to be grateful and happy for.

So, there are a lot of reasons I’ve been too busy to pretend that I’ve been living my best life on social media. Because I’ve just been living life.

How are my blogging friends? Hope you’re well and taking care.

Share this article

Blogging Digital Marketing

How to break the blogging break

By Hannah | Admin April 7, 2019 4 2.3K

Blogging breaks…

Sometimes they’re done with intent and most the time, they’re not.

A lot of things have happened since I last posted. It’s been months… whoops. This is my first post of 2019 and it’s April now.

Things that have happened in the influencer realm this year already:

Yeah, it’s a crazy place and it’s enough for anyone to feel overwhelmed. Notice, that a lot of (if not all) stories about ‘influencers’ in the press are negative. Couple that with the pressure on numbers and it’s easy to be demotivated.

Negativity in the industry

The negativity around this industry doesn’t worry me into stopping blogging, but maybe the portrayal of bloggers as “detestable freeloaders” and cancel culture has caused my subconscious to make me take a step back from blogging out of fear of being branded a bad person and have people ‘coming for me’ if I make a mistake.

That, and the fact been I’ve busy, ill, renovating a house, working a full-time, can’t be bothered, focusing on Instagram (delete as appropriate).

Read related post: Why are we ALWAYS so busy? Even when we’re not?

Leopard print dress: Zara

Post more and worry less

So, it’s time to get motivated and start posting. How? I’m making a promise, mostly for myself, that I will try to post at least once a week.

I need to be forgiving and get over everything trying to be perfect. As I said before in another post ‘am I shit at blogging?’: “it’s just not always possible to create the vision in my head, which is why I end up with a long list of ideas and unfinished blog posts.”

So, I’m going take a leaf out of Maria J’s book and try to write more on the fly, when the mood strikes, with or without curated photos. I loved what she said here because that’s exactly how I want to go forward with my blog:

I haven’t given up all quality, I just want this to be more casual and more me.

Ways to break the blogging break

(And what I vow to do from now on).

1. Set a goal and stick to it.

Set a goal of how consistently you’re going to post. I’d like to do two posts a week, but I’m going to say at least once a week.

2. Post when the mood strikes

To help with the first goal, write when you feel like writing.

Type it up, put it into your editor, quickly read it back and HIT PUBLISH. I never posted often because I faffed trying to make sure I had the ‘correct’ photos and ‘proper’ research all put in.

3. Write every random thought down

No motivation nor ideas? Just type up/write down any thoughts that come into your head. It doesn’t need to be in full sentences or even make sense. You don’t need to post it but, I find this helps me to get ideas flowing and get some motivation to write.

4. Read a few blogs

When I’m really not motivated to write anything at all, I’ll check out content from other people in the hope it inspires me.

5. Set a schedule

I’m going to try this. Set aside a time slot to blog a week. Maybe 6pm – 8pm on Mondays is blog time and that’s the only thing you do in that time.

6. Stop focusing on Instagram

The reason my blog is being neglected is because I’ve been paying more attention to Instagram. The blog is the only platform you have full control of, and I’ve been forgetting that. Instagram is great, but not when I’m spending too much time on that. I’m sure I’m not the only person that is guilty of this.

(PS go follow me 😉 )

7. Do something blog related

Not in the mood to write a post? Just do something that will help your blog. Update a few of the image descriptions, update your plugins, tick the admin thing off the list that you’ve been meaning to do. There’s always something easy that you can do to help.

Question for you! Leave a comment 🙂

So, do you have any tips to get your blogging mojo back? And what do you think about the representation of bloggers and influencers in the media… do you think this has a subconscious effect on you or your ability to create content?

Share this article

Blogging Digital Marketing Life

#FAIL: I’m shit at blogging

By Hannah | Admin July 15, 2018April 4, 2019 5 2K

This one is for everyone that has ever got stressed out about not being able to fit in the things you want to do around the things you need to do.

I suck at this.

So… I’ve been slacking. Anyone empathise?

I’m sure you’ve all have had that moment (or a lot of moments) where you’re doing something (or not) and just question if you’re doing it right, or whether you should be doing it at all?

Yeah, that’s what I’m wondering.

I started my blog because I wanted to have a project outside of my full-time job – something to allow me to be creative and have something to show for it.

But, checking my homepage I realise my last post was over THREE months ago!

Blogging requires posting frequently and I haven’t been. Just because it’s a side-project, doesn’t mean I shouldn’t stick to a schedule. Or does it? Now, I’m just second-guessing what the point of this is. I shouldn’t be stressing about it because it’s meant to be for fun and stressing isn’t fun.

Instead of accepting that I’ve inadvertently taken a blogging break and taking the time to recharge, I’m just getting worked up over it. My health hasn’t been great recently (something I’m not sure whether to go into here or not yet) and when I get in from work I’m too exhausted to do anything.

What I’m doing wrong

1. Not having enough time

Or should I phrase that to be ‘not making enough time’?

I’m at work all day – I’m not an early riser, as I suffer from insomnia from time to time, so during the week, getting up early to blog before work is a no-go and the evenings are the only time I have left. Except that’s when I have dinner, spend time with the boyfriend and see friends. Plus, being sat at a screen all day in an office then continuing to do that well into the evening cases headaches (literally and metaphorically).

Also, we’ve been looking to buy a house since the New Year, (no luck so far) and if you’re familiar with the process, you’ll know that you need to book viewings as soon as you have a spare minute free, which, yes, of course, is after work. There is a lot to cram in! I am busy, yeah… but am I really more busy than everyone else who has a full-time job and other responsibilities? This is something I wondered before – we’re always ‘on’ so we always feel rushed off our feet and so the things we enjoy and don’t ‘need’ to do get pushed to the side.

So what about the weekends when I’m not at work?

As I’m sure, this happens to everyone, no matter what you want to do, the weekends end up jam-packed with plans with people you can’t see during the week, the things you need to do, the things you don’t need to do but feel obliged to and suddenly you haven’t got any time left to yourself.

When do you have time after all that, you just feel too mentally and physically tired to do anything other than veg in front of the TV.

2. Not finishing posts

I contacted the lovely Primrose, who you probably already know blogs at Style Petal, to ask for her input into a post that I’m writing on Influencer Marketing and I’m also writing a collaboration post with Luke Christian about getting your motivation back (ironic lol) and I feel sooo bad that I haven’t published them yet!

The first post is written, so I don’t know why but I decided it needed to go more in depth. It needed to be the MOST DETAILED post ever written on influencer marketing. And it snowballed into a post that is longer than a dissertation and I can’t seem to structure it or put it into a logical order.

So, now I’m thinking it’s too long and messy and the perfectionist in me is not satisfied with posting it. I know I’ll end looking like this when it’s finished 👇 (and so will anyone who reads it).

(I’m sorry for being crap! I promise I’ll get around to publishing it).

So, not wanting to deal with the imperfect post that I’ve already started, I decided to write this one 😂. Which leads into the next point —> that I’m too much of a perfectionist.

3. Having too many expectations

I just have to admit it. I can’t do everything all at once. I’m not a robot.

The perfectionist side of me wants every single post to have high-quality photos that I’ve created myself that are also relevant. For example, if I’m writing about office culture or fashion, I’d want a photo of me in the office. Can you imagine? Me lying on a desk in the middle of an open-plan office posing for a camera, like, “what are you looking at, Barbara from Procurement?!” It’s just not always possible to create the vision in my head, which is why I end up with a long list of ideas and unfinished blog posts.

4. Freaking out about what I’m not doing

Argh, I haven’t scheduled any Twitter content to promote my posts… I need to go and take loads of photos for Instagram, I’ve got to spend three hours commenting on other people’s blogs, I’ve not replied to that email about car tyres, I’ve been meaning to make business cards for four months now!

Okay, THIS does not help. I will always do this though, it’s just the way I am!

I’m happy that just one person has read my blog, so that is what I’m going to focus on – there is at least one person who’s read what I’ve written!

What I’m going to do instead

1. Low stats equal low mood Don’t let stats affect me!

So many bloggers comment that when the stats go down, so does their mood. We really shouldn’t let this get to us. (Easier said than done).

I haven’t posted frequently on my site or on Instagram and the unfollows ensue and the page numbers drop. Ugh. I’ve put in so much effort for people to become disinterested. I know why they are low, so I know how to fix it. Frequent and quality posting is key to an engaged audience and I can’t expect numbers to rise when there’s nothing new to see.

There really is no point getting bummed out about something that really doesn’t matter all that much.

I’m happy that just one person has read my blog, so that is what I’m going to focus on – there is at least one person who’s read what I’ve written!

2. Don’t compare

“Comparison Is the Thief of Joy“

Yeah, there’s something in that.

I look at bloggers who have been doing this for years, turned it into their full-time career and churn out quality content consistently, alongside going to events and travelling and I think ‘wow, that’s amazing, why can’t my blog be like that?’.

Well, it can’t. Because this is just a hobby that I do after work and at the weekends (when I can – see point 1 above!). I shouldn’t feel bad about my work because of comparison. So, I haven’t posted in a while… I can’t compare that to someone whose literal job is to do just that.

You know that saying ‘you have the same amount of hours in a day as Beyoncé’? It’s meant to be motivational, but it’s not.

True, you can’t make more time, but no one is in the same position as her. If you’re a single parent, who works a day job and are trying to make it as a musician, comparing your success as a musician to Beyoncé’s isn’t logical. She has a huge support network, people who’ll look after her children when she can’t, assistants, cleaners, chefs, etc etc etc. So, she has as much time as she needs to put 100% effort and concentration into her craft. You get the point.

Everyone’s journey is different, so just be proud of what you’ve achieved 🙂

3. REST and don’t make myself ill

There’s a reason I took a break (even though I didn’t mean to). I’ve had some difficult months and instead of just focusing on my health and my family, I’ve been beating myself up about not doing enough for my blog. And that’s been making it worse.

In the future, I’ll just listen to what my body’s saying, post a little notice on the blog saying ‘be back soon’ and don’t worry. This is for fun and I don’t know why I’m putting pressure on myself.

Thanks for reading, if you made it this far! Do let me know if you’ve ever felt the same and if you have some advice to share.

Share this article

Digital Marketing

Is Snapchat dead?

By Hannah | Admin March 28, 2018April 4, 2019 3 2.3K

Did Kylie Jenner just kill Snapchat or was it already a sinking ship?

Snapchat boomed out of nowhere. Now, it’s an advertising platform for multi-million-pound companies; a far cry from being known as ‘that shady app’ for people sent ‘those kind of photos’ that conveniently disappeared.

It seems that Kylie Jenner killed Snapchat overnight with her tweet:

A tweet that cost Snapchat ONE BILLION DOLLARS.

However, it’s probably a little more complicated than that. Snapchat was being beaten to the floor and Kylie’s just delivered the final blow.

I just have the image of Scar and Mufusa (RIP) at the edge of that cliff. Here’s the metaphor:
Mufusa = Snapchat. Kylie = Scar. Cliff = shit tonne of money.

Image of Kylie Jenner's face photoshopped onto Scar from the Lion King and the Snapchat ghost photoshopped onto Mufusa, hanging from a cliff.

This is the worst photoshop ever. But I wanted to bring the vision to life. (Rights belong to Disney)

Following this episode, they made a very distasteful joke about Rihanna’s domestic abuse at the hands of Chris Brown. This led to a lot of angry Rihanna fans, and well most people on Snapchat, leading to further damage to their bank account ($800 Million).

There were a few bumps in the road before this. Snapchat was growing fast and making so much money, that perhaps these blips weren’t taken seriously.

Here is the timeline of Snapchat’s ups and downs:

2011
Snapchat launches

Everyone’s like: ‘hey I’m on Snapchat, add me!’ and then you’re like: ‘WTF is Snapchat’
Everyone: ‘It’s this thing where you send a photo to someone; it lasts for 10 seconds and then it disappears’
You: ‘So, it’s for sending dodgy pics that you don’t want other people to save to their camera roll’.
Everyone: ‘Uhhh… I guess’.

2012
Funding

Major funding goes on. They raise $10million and then value the company at $70million.
One of the funders of Instagram also invests.

October 2013
Stories

Snapchat launches the famous ‘snap stories’ function, which was an instant success.

November 2013
Snapchat pisses off Facebook

Facebook tries to buy Snapchat for $3billion. To which they declined. This probably turned Facebook’s friendly competition into: “I WILL END YOU”.
That’s what I took from it, but both companies declined to make a statement, so that’s PR talk for ‘i f*ckin h8 u now’.

2014
Hacked

Snapchat is hacked to send people spam pictures of fruit smoothies.

(Not that important. Highlights security problems, but I included this part mainly because this the nicest sort of spam you could receive).

2014
Snapchat gets in trouble

Snapchat broke the terms of the Federal Trade Commission. If you’re a blogger or in advertising, then you’ll be aware of how hot they are on their rules. Basically, Snapchat made out to the public that photos would not be saved and would disappear, when, in fact, that wasn’t the case and actually they were stored on a cloud somewhere.

2016
Snap’s estimated market value climbs to $25–35 billion.

August 2016
Facebook goes head-to-head

Facebook updates Instagram to include Instagram ‘stories’. Like… Ohhhh no you di’n’t!’
The is one of the worst things that has actually happened to Snapchat.
Snapchat growth slowed 82% after Instagram Stories launched and a lot of its audience was lost to Instagram.

March 2017

Snap Inc. goes on the NY Stock Exchange, selling 200 million, priced at $17 per share, for a total of $3.4 billion

June 2017
Snapchat are worried

Downloads drop by 22% and Snap’s share price falls in one week from $27 a share back down to its IPO* of $17… In other words ‘oh snap’ (pun intended).

August 2017
One year on since Instagram copies stories

Snap’s stats are crap.
Snapchat’s monthly active user rate down from 17.2% to 5%
Snapchat’s Stories users halts at 166 million daily users, whereas Instagram now has 250 million.

“Facebook and Instagram didn’t have to outdo Snapchat. They just needed to copy it and put it in a more convenient place in apps that people of all ages already use.”

Instagram Stories turns 1 as daily use surpasses Snapchat

January 2018
People hate Snapchat

Snapchat’s big redesign bashed in 83% of user reviews (*2.)

February 2018
Kylie’s tweet

One simple tweet from a reality person wiped $1billion of Snap’s stock market value.

March 2018
Rihanna vs. Snapchat

A ‘thrid party ad’ – put in airmarks, because Snapchat may be trying to place blame on someone else – slipped through their approval process and the ‘joke’ fell flat. It was a game of ‘would you rather slap Rihanna or punch Chris Brown?’. This alludes to the domestic abuse that Rihanna suffered at the hands of her ex-boyfriend and massive douchebag Chris Brown.

The result? Snapchat loses $800 million

Snapchat stocks plunged by 4 percent on Thursday, losing the app nearly a billion dollars this week—evidently due to Rihanna fans who decided to delete the platform from their smartphones.

‘Snapchat Lost $800 Million After Rihanna Criticized Its Offensive Ad’

So what’s going to happen?
Predictions

I don’t have a crystal ball, but it’s not looking great for the app, although I’m sure we haven’t seen the end of Snapchat. Now there are a lot of investors and companies relying on the app to make big money, so they won’t let it die so easily. It may be the case that Snapchat stops growing and gradually users begin to become inactive over a period of a couple of years, as advertisers stop paying.

The developers will do all they can to claw back their reputation and the users. I think it could be heading for a MySpace funeral. A site that was once visited MORE THAN GOOGLE, MySpace is now probably only visited by people looking up their old profile to have a laugh at photos from year 7. To fill you in, MySpace lost its users as soon as new owners began to monetise it. This is exactly what everyone is getting annoyed with on Snapchat.

What I think Snapchat might try next

Live videos

Facebook, Instagram, Twitter and even YouTube all have live video facilities. To compete and stay relevant, Snapchat may end up doing the same. Well, they’ll need to do the same. They dabbled with broadcasting the Winter Olympics in February, however, have no plans to let users launch their own live videos. Missing a trick there.

Influencer Marketing

They’ve had a lot of bad press from some of the biggest names in celebrity culture, so maybe to counteract it, maybe they’ll try some proactive positive PR by using celebrities to promote it, to counteract the negative from Kylie and Rihanna.

Make advertising easier for brands

Digital marketing research showed that “brands and media buyers believe Snapchat is the hardest platform to advertise on” over Facebook, Twitter, Google and Amazon. It’s also one of the most difficult to gauge Return On Investment. If Snapchat is to survive, they need to stay competitive with Facebook – where marketers put most of their marketing budget – so, Snapchat need to lure back their advertisers, so they can keep their investors happy and retain profit.

Snapchat will most likely have a few more tricks up its sleeves before it disappears. What do you think will happen to Snapchat?

Do you think Snapchat has had its day? Or do you think it will ride out the rough patch and survive?

Sources

1. Twitter

2. Tech Crunch

3. Forbes

4. Vanity Fair

5. Digiday

Share this article

You are viewing Digital Marketing

2022 – do people even blog anymore?

Hi

How to break the blogging break

Blogging breaks…