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‘LinkedIn Creators’: the new influencers?

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Have you noticed how there’s been a LinkedIn resurgence?

Yep, it seems like LinkedIn is the new frontier for people to become influencers with the introduction of the LinkedIn Creator feature.

According to recent news articles, LinkedIn creators are individuals who use the platform to share their unique insights and perspectives on various topics. They’re not just sharing their professional experience and knowledge, but also their personality and stories.

It’s no surprise that LinkedIn is becoming the new home for influencers, given that the platform has over 700 million users worldwide. And with the rise of remote work, people are turning to LinkedIn more than ever to network, find job opportunities, and share their expertise.

Hannah's LinkedIn posts - creator mode

What’s interesting is that the content shared by LinkedIn creators is different from what you might see on other social media platforms. Instead of flashy photos or witty one-liners, LinkedIn creators share articles, thoughtful posts, and long-form content that delves deep into industry-specific topics.

And the best part? You don’t need a massive following to become a LinkedIn creator. According to a recent article by The Guardian, even those with a modest following can become a LinkedIn influencer by consistently sharing high-quality content that resonates with their audience.

One great example of a successful LinkedIn creator is Shay Rowbottom, who has gained over 130k followers on the platform by sharing her thoughts on social media and entrepreneurship. She’s even landed speaking gigs and consulting opportunities through her LinkedIn presence.

So, if you’re looking to build your personal brand and establish yourself as an expert in your field, it’s time to hop on the LinkedIn creator bandwagon. Share your unique perspectives, engage with your audience, and watch your following grow.

In conclusion, the rise of LinkedIn creators is proof that the platform is more than just a place to post your resume. It’s a place where individuals can showcase their expertise, share their stories, and build their personal brand. So, what are you waiting for? Start creating!

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