![\"Kylie](\"https:\/\/www.hannahgladwin.com\/wp-content\/uploads\/2018\/03\/Kylie-Snapchat-Tweet.png\")
<\/p>\nSnapchat boomed out of nowhere. Now, it\u2019s an advertising platform for multi-million-pound companies<\/b>; a far cry from being known as \u2018that shady app\u2019 for people sent \u2018those kind of photos\u2019 that conveniently disappeared.<\/p>\n
It seems that Kylie Jenner killed Snapchat overnight with her tweet:<\/p>\n
<\/p>\n
A tweet that cost Snapchat ONE BILLION DOLLARS.<\/strong><\/p>\n However, it\u2019s probably a little more complicated than that. Snapchat was being beaten to the floor and Kylie\u2019s just delivered the final blow.<\/p>\n I just have the image of Scar and Mufusa (RIP) at the edge of that cliff. Here\u2019s the metaphor: This is the worst photoshop ever. But I wanted to bring the vision to life. (Rights belong to Disney)<\/p><\/div>\n Following this episode, they made a very distasteful joke about Rihanna’s domestic abuse at the hands of Chris Brown. This led to a lot of angry Rihanna fans, and well most people on Snapchat, leading to further damage<\/strong> to their bank account ($800 Million<\/a>).<\/p>\n There were a few bumps in the road<\/strong> before this. Snapchat was growing fast and making so much money, that perhaps these blips weren\u2019t taken seriously.<\/p>\n Everyone\u2019s like: \u2018hey I\u2019m on Snapchat, add me!\u2019 and then you\u2019re like: \u2018WTF is Snapchat\u2019 Major funding goes on. They raise $10million<\/strong> and then value the company at $70million. Snapchat launches the famous \u2018snap stories\u2019 function, which was an instant success.<\/p>\n Facebook tries to buy Snapchat for $3billion. To which they declined. This probably turned Facebook\u2019s friendly competition into: \u201cI WILL END YOU\u201d. Snapchat is hacked to send people spam pictures of fruit smoothies<\/strong>.<\/p>\n (Not that important. Highlights security problems, but I included this part mainly because this the nicest sort of spam you could receive).<\/p>\n Snapchat broke the terms<\/strong> of the Federal Trade Commission. If you\u2019re a blogger or in advertising, then you\u2019ll be aware of how hot they are on their rules. Basically, Snapchat made out to the public that photos would not be saved and would disappear, when, in fact, that wasn\u2019t the case and actually they were stored on a cloud somewhere.<\/p>\n Facebook updates Instagram to include Instagram \u2018stories\u2019. Like\u2026 Ohhhh no you di\u2019n\u2019t!\u2019 Snap Inc. goes on the NY Stock Exchange, selling 200 million, priced at $17 per share, for a total of $3.4 billion<\/strong><\/p>\n Downloads drop by 22%<\/strong> and Snap\u2019s share price falls in one week from $27 a share back down to its IPO* of $17\u2026 In other words \u2018oh snap\u2019 (pun intended).<\/p>\n Snap\u2019s stats are crap. \u201cFacebook and Instagram didn\u2019t have to outdo Snapchat. They just needed to copy it and put it in a more convenient place in apps that people of all ages already use.\u201d<\/p>\n Instagram Stories turns 1 as daily use surpasses Snapchat<\/a><\/p>\n<\/blockquote>\n Snapchat’s big redesign bashed in 83% of user reviews (*2.)<\/p>\n One simple tweet from a reality person wiped $1billion<\/strong> of Snap\u2019s stock market value.<\/p>\n A ‘thrid party ad’ – put in airmarks, because Snapchat may be trying to place blame on someone else – slipped through their approval process and the ‘joke’ fell flat. It was a game of ‘would you rather slap Rihanna or punch Chris Brown?’. This alludes to the domestic abuse that Rihanna suffered at the hands of her ex-boyfriend and massive douchebag Chris Brown.<\/p>\n The result? Snapchat loses $800 million<\/p>\n Snapchat stocks plunged by 4 percent on Thursday,\u00a0losing the app nearly a billion dollars this week\u2014evidently due to Rihanna fans who decided to delete the platform from their smartphones.<\/p>\n \u2018Snapchat Lost $800 Million After Rihanna Criticized Its Offensive Ad\u2019<\/a><\/p><\/blockquote>\n I don’t have a crystal ball, but it’s not looking great for the app, although I’m sure we haven’t seen the end of Snapchat. Now there are a lot of investors and companies relying on the app to make big money, so they won’t let it die so easily. It may be the case that Snapchat stops growing and gradually users begin to become inactive<\/strong> over a period of a couple of years, as advertisers stop paying.<\/p>\n The developers will do all they can to claw back their reputation and the users. I think it could be heading for a MySpace funeral. A site that was once visited MORE THAN GOOGLE, MySpace is now probably only visited by people looking up their old profile to have a laugh at photos from year 7. To fill you in, MySpace lost its users as soon as new owners began to monetise it. This is exactly what everyone is getting annoyed with on Snapchat.<\/p>\n Facebook, Instagram, Twitter and even YouTube all have live video facilities. To compete and stay relevant, Snapchat may end up doing the same. Well, they’ll need to do the same. They dabbled with broadcasting the Winter Olympics in February, however, have no plans to let users launch their own live videos. Missing a trick there.<\/p>\n They’ve had a lot of bad press from some of the biggest names in celebrity culture, so maybe to counteract it, maybe they’ll try some proactive positive PR by using celebrities to promote it, to counteract the negative from Kylie and Rihanna.<\/p>\n Digital marketing research showed that “brands and media buyers believe Snapchat is the hardest platform to advertise on” over Facebook, Twitter, Google and Amazon. It’s also one of the most difficult to gauge Return On Investment. If Snapchat is to survive, they need to stay competitive with Facebook – where marketers put most of their marketing budget – so, Snapchat need to lure back their advertisers, so they can keep their investors happy and retain profit.<\/p>\n Do you think Snapchat has had its day? Or do you think it will ride out the rough patch and survive?<\/p>\n 1. Twitter<\/a><\/p>\n 2. Tech Crunch<\/a><\/p>\n
\nMufusa = Snapchat. Kylie = Scar. Cliff = shit tonne of money.<\/p>\n![\"Image](\"https:\/\/www.hannahgladwin.com\/wp-content\/uploads\/2018\/03\/Screenshot-2019-04-04-at-09.41.59.png\")
Here is the timeline of Snapchat\u2019s ups and downs:<\/h2>\n
2011
\nSnapchat launches<\/h3>\n
\nEveryone: \u2018It\u2019s this thing where you send a photo to someone; it lasts for 10 seconds and then it disappears\u2019
\nYou: \u2018So, it\u2019s for sending dodgy pics that you don\u2019t want other people to save to their camera roll\u2019.
\nEveryone: \u2018Uhhh\u2026 I guess\u2019.<\/p>\n2012
\nFunding<\/h3>\n
\nOne of the funders of Instagram also invests.<\/p>\nOctober 2013
\nStories<\/h3>\nNovember 2013
\nSnapchat pisses off Facebook<\/h3>\n
\nThat\u2019s what I took from it, but both companies declined to make a statement, so that\u2019s PR talk for \u2018i f*ckin h8 u now\u2019.<\/p>\n2014
\nHacked<\/h3>\n2014
\nSnapchat gets in trouble<\/h3>\n2016
\nSnap\u2019s estimated market value climbs to $25\u201335 billion.<\/h3>\nAugust 2016
\nFacebook goes head-to-head<\/h3>\n
\nThe is one of the worst things that has actually happened to Snapchat.
\nSnapchat growth slowed 82%<\/strong> after Instagram Stories launched and a lot of its audience was lost to Instagram.<\/p>\nMarch 2017<\/h3>\n
June 2017
\nSnapchat are worried<\/h3>\nAugust 2017
\nOne year on since Instagram copies stories<\/h3>\n
\nSnapchat\u2019s monthly active user rate down<\/strong> from 17.2% to 5%
\nSnapchat\u2019s Stories users halts at 166 million daily users, whereas Instagram now has 250 million.<\/p>\nJanuary 2018
\nPeople hate Snapchat<\/h3>\nFebruary 2018
\nKylie\u2019s tweet<\/h3>\nMarch 2018
\nRihanna vs. Snapchat<\/h3>\nSo what’s going to happen?
\nPredictions<\/h2>\nWhat I think Snapchat might try next<\/h3>\n
Live videos<\/h3>\n
Influencer Marketing<\/h3>\n
Make advertising easier for brands<\/h3>\n
Snapchat will most likely have a few more tricks up its sleeves before it disappears. What do you think will happen to Snapchat?<\/h4>\n
Sources<\/h3>\n