{"id":5844,"date":"2017-12-14T07:53:49","date_gmt":"2017-12-14T07:53:49","guid":{"rendered":"https:\/\/www.hannahgladwin.com\/?page_id=5844"},"modified":"2017-12-14T07:55:52","modified_gmt":"2017-12-14T07:55:52","slug":"life","status":"publish","type":"page","link":"https:\/\/hannahgladwin.com\/home\/life\/","title":{"rendered":"Life"},"content":{"rendered":"

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Digital Marketing<\/a>Social Media<\/a><\/span><\/div>\t\t\t\t\n\t\t\t

What I’ve learnt being the only Social Media manager<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n 3 m read <\/span>\n \n 394 views <\/span>\n <\/div><\/header>\n\n\t\t\t\t\n\t\n\t
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Being the sole Social Media Manager can be an exciting and challenging experience. It can feel like a huge responsibility to be the sole person responsible for a company’s online presence. However, with experience comes knowledge, and over the past seven years of being the only Social Media Manager, I have learned some invaluable lessons that I want to share with you.<\/p>\n

1. ‘Social Media’ is never just social media<\/strong><\/p>\n

As a Social Media Manager, your job is not limited to creating and posting content on social media platforms. You will also need to link to other content such as website content, blog posts or video content. Being able to think creatively and quickly to create content is a skill that will come in handy in this role.<\/p>\n

2. You’ll learn skills that go beyond social media<\/strong><\/p>\n

Beyond algorithm understanding and hashtag optimisation, you’ll also become an expert in other areas such as copywriting, brand management, crisis response, and videography. Being a multitasker is a necessity, and being able to juggle these responsibilities will make you stand out in your role.<\/p>\n

3. You’ll need to educate<\/strong><\/p>\n

Colleagues may not fully understand the vastness of your responsibilities. To ensure you have the support of your internal team, it is important to educate them on how much you do and the importance of your role. The more understanding they have, the easier your job will be.<\/p>\n

4. Take breaks – yes, stop checking socials when you get home!<\/strong><\/p>\n

With all the responsibilities that come with this role, it can be easy to become overwhelmed. It is important to remember to take breaks and prioritize self-care to prevent burnout. And that means trying to restrict the amount of time you spend on your own social media after you clock off for the day.<\/p>\n

5. Analytics actually become fun<\/strong><\/p>\n

Maybe it’s just the nerd in me, but one of the most enjoyable parts of the job is checking your analytics. It’s exciting to see how well your content is performing and using that data to create more effective strategies for future posts.\u00a0However, it’s not just about gathering data – it’s about understanding it and using it to make informed decisions. Being able to interpret metrics such as engagement rates, click-through rates, and conversions will help you create more effective social media strategies.<\/p>\n

6. Communication is key<\/strong><\/p>\n

As the sole Social Media Manager, you are the primary point of contact between the company and its customers on social media. It is essential to maintain open communication channels and respond promptly to any customer inquiries or concerns. Good communication skills will help you build trust with customers and ensure a positive brand image.<\/p>\n

7. Flexibility is essential<\/strong><\/p>\n

The world of social media is constantly evolving, and you must stay up-to-date with the latest trends, changes in algorithms, and new platforms. As a Social Media Manager, you need to be flexible and adaptable to change. This requires a willingness to learn new skills, experiment with new strategies, and adjust your approach to stay relevant.<\/p>\n

8. Collaboration is crucial<\/strong><\/p>\n

While you may be the only Social Media Manager, you are not working in a vacuum. You need to collaborate with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message across all channels. Building strong relationships with your colleagues and understanding their goals will help you create content that supports their objectives.<\/p>\n

9. Be passionate!<\/strong><\/p>\n

Finally, to be successful as a Social Media Manager, you need to have a genuine passion for social media and a deep understanding of its potential to connect brands with their customers. This passion will help you stay motivated, stay up-to-date with the latest trends, and ultimately create content that resonates with your audience.<\/p>\n

Being the only Social Media Manager can be challenging, but it can also be a rewarding experience that provides you with a diverse set of skills. If you’re considering a career in social media management, be prepared to wear many hats and stay on top of trends and innovations in the industry. And remember, always prioritise self-care to avoid burnout.<\/p>\n\t\t\t\t

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Digital Marketing<\/a>Social Media<\/a><\/span><\/div>\t\t\t\t\n\t\t\t

‘LinkedIn Creators’: the new influencers?<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n 2 m read <\/span>\n \n 155 views <\/span>\n <\/div><\/header>\n\n\t\t\t\t\n\t\n\t
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Have you noticed how there’s been a LinkedIn resurgence?<\/h1>\n

Yep, it seems like LinkedIn is the new frontier for people to become influencers with the introduction of the LinkedIn Creator feature.<\/p>\n

According to recent news articles, LinkedIn creators are individuals who use the platform to share their unique insights and perspectives on various topics. They’re not just sharing their professional experience and knowledge, but also their personality and stories.<\/p>\n

It’s no surprise that LinkedIn is becoming the new home for influencers, given that the platform has over 700 million users worldwide. And with the rise of remote work, people are turning to LinkedIn more than ever to network, find job opportunities, and share their expertise.<\/p>\n

\"Hannah's<\/p>\n

What’s interesting is that the content shared by LinkedIn creators is different from what you might see on other social media platforms. Instead of flashy photos or witty one-liners, LinkedIn creators share articles, thoughtful posts, and long-form content that delves deep into industry-specific topics<\/strong>.<\/p>\n

And the best part? You don’t need a massive following to become a LinkedIn creator. According to a recent article by The Guardian, even those with a modest following can become a LinkedIn influencer by consistently sharing high-quality content that resonates with their audience.<\/p>\n

One great example of a successful LinkedIn creator is Shay Rowbottom<\/a>, who has gained over 130k followers on the platform by sharing her thoughts on social media and entrepreneurship. She’s even landed speaking gigs and consulting opportunities through her LinkedIn presence.<\/p>\n

So, if you’re looking to build your personal brand and establish yourself as an expert in your field, it’s time to hop on the LinkedIn creator bandwagon. Share your unique perspectives, engage with your audience, and watch your following grow.<\/p>\n

In conclusion, the rise of LinkedIn creators is proof that the platform is more than just a place to post your resume. It’s a place where individuals can showcase their expertise, share their stories, and build their personal brand. So, what are you waiting for? Start creating!<\/p>\n\t\t\t\t

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Blogging<\/a>Digital Marketing<\/a><\/span><\/div>\t\t\t\t\n\t\t\t

2022 – do people even blog anymore?<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n 3 m read <\/span>\n \n 238 views <\/span>\n <\/div><\/header>\n\n\t\t\t\t\n\t\n\t
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Hi<\/h1>\n

It’s another new year! Another new start and another new promise to myself to keep my blog alive.<\/p>\n

It’s 2022 and I have not posted anything since 2020! I should take my own advice<\/a>, and stick to a goal, get over my fears of imperfection and just post.<\/p>\n

Perhaps at this point I should just delete this website completely, but there is a reason I’ve kept on paying the domain fee and hosting subscription and may be that means I’m just not ready to let it go… at least not without a fight or some ceremonial digital funeral.<\/p>\n

With the increase in popularity of video apps and the decrease in our attention spans, TikTok has seen a surge in popularity (as we all know); competitors Instagram and YouTube are following suit by pushing their short-form portrait videos.<\/p>\n

So it begs the question, are we still reading blogs?<\/p>\n

Writing is a from of catharsis and gives a form of expression that viral videos can’t necessarily. When we want to put our minds to it, we will happily listen to a 90 minute podcast, watch a 3 hour film and so long-form content isn’t going anywhere.<\/p>\n

So what’s been going on?<\/p>\n

So – a quick overview of 2020 and 2021<\/strong><\/p>\n

Well I don’t need to go into lockdowns etc, we’ve all been there and got the loo roll, but with the exhaustion we all felt with the pandemic – not enough socialising without the use of screen-time and too much blue-light – I couldn’t bring myself to spend even more time sitting at a computer.<\/p>\n

I was asked to go on BBC radio to talk about my blog.<\/p>\n

I completed Red January<\/a> and raised money for charity.<\/p>\n

I pretty much gave up on Instagram<\/a> and with it lost over 1,000 followers (2018 me would have been so upset!) and I couldn’t care less how low my reach is now.<\/p>\n

I adopted the sweetest black and white kitten<\/a> from Cats Protection.<\/p>\n

Stephen Fry (Stephen Fry!), Anya Hindmarch, Richard Madeley, Griff Rhys Jones, and more, made videos for my Christmas campaign at work,<\/p>\n

I learnt to be my own hairdresser – experimented with pastel colours and dyed over my salon perfect blonde highlighted mane with various colours of the rainbow. I bleached my hair. It didn’t go too badly. I grew it out and went back to my natural brunette shade. I got extensions. I lobbed it off again.<\/p>\n

I have tried more colours, style and lengths in two years than I have in twenty.<\/p>\n

I was a bridesmaid to one of my longest friends. Attended seven weddings!<\/p>\n

I turned 30.<\/p>\n

I was whisked to Paris by my boyfriend. Returned days later to find France shut its borders to the UK. *we made it to Disneyland just in time!*<\/p>\n

Fulfilled one of my lifetime dreams of making a purchase in the 31 Rue Cambon CHANEL store and posed on Coco’s famous steps. Tears of joy!\u00a0<\/em><\/p>\n

A few days ago I was asked to be a godmother.<\/p>\n

Ignoring some really (really) shit parts of the last two years – this list shows there is so much to be grateful and happy for.<\/p>\n

So, there are a lot of reasons I’ve been too busy to pretend that I’ve been living my best life on social media. Because I’ve just been living life.<\/em><\/p>\n

How are my blogging friends? Hope you’re well and taking care.<\/p>\n\t\t\t\t

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How to break the blogging break<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>4<\/a> <\/span>\n \n 4 m read <\/span>\n \n 2.4K views <\/span>\n <\/div><\/header>\n\n\t\t\t\t\n\t\n\t
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Blogging breaks…<\/h2>\n

Sometimes they’re done with intent and most the time, they’re not.<\/p>\n

A lot of things have happened since I last posted. It’s been months… whoops. This is my first post of 2019 and it’s April now.<\/p>\n

Things that have happened in the influencer realm this year already:<\/h3>\n
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  1. Pipdig scandal<\/a><\/li>\n
  2. Article 13 has been approved<\/a><\/li>\n
  3. T series overtook Pewdiepie and Pewdiepie overtook again<\/a><\/li>\n
  4. Evidence of a YouTuber grooming underage girls but people are more concerned with a joke about Shane Dawson molesting his cat<\/a><\/li>\n
  5. Attack on influencers taking photos outside of houses in Notting Hill<\/a><\/li>\n
  6. Tanya Burr and Jim Chapman announce divorce and people are upset that ‘the old days are over’<\/a><\/li>\n
  7. List of 28 influencers accused of cheating their way to top was published and removed<\/a><\/li>\n
  8. Threat of potential jail time if influencers do not disclose advertisements correctly<\/a><\/li>\n<\/ol>\n

    Yeah, it’s a crazy place and it’s enough for anyone to feel overwhelmed. Notice, that a lot of (if not all) stories about ‘influencers’ in the press are negative. Couple that with the pressure on numbers and it’s easy to be demotivated.<\/p>\n

    Negativity in the industry<\/h3>\n

    The negativity around this industry doesn’t worry me into stopping blogging, but maybe the portrayal of bloggers as “detestable freeloaders<\/a>” and cancel culture has caused my subconscious to make me take a step back from blogging out of fear of being branded a bad person and have people ‘coming for me’ if I make a mistake.<\/p>\n

    That, and the fact been I’ve busy, ill, renovating a house, working a full-time, can’t be bothered, focusing on Instagram (delete as appropriate).<\/p>\n

    Read related post:\u00a0<\/strong>Why are we ALWAYS so busy? Even when we\u2019re not?<\/a><\/p>\n

    \"Hannah<\/h2>\n

    Leopard print dress: Zara<\/a><\/p>\n

    Post more and worry less<\/h2>\n

    So, it’s time to get motivated and start posting. How? I’m making a promise, mostly for myself, that I will try <\/em>to post at least once a week. <\/strong><\/p>\n

    I need to be forgiving and get over everything trying to be perfect. As I said before in another post ‘am I shit at blogging<\/a>?’: “it\u2019s just not always possible to create the vision in my head, which is why I end up with a long list of ideas and unfinished blog posts.”<\/p>\n

    So, I’m going take a leaf out of Maria J’s book<\/a> and try to write more on the fly, when the mood strikes, with or without curated photos. I loved what she said here because that’s exactly how I want to go forward with my blog:<\/p>\n

    I haven\u2019t given up all quality, I just want this to be more casual and more me<\/em>.<\/p><\/blockquote>\n

    Ways to break the blogging break<\/h2>\n

    (And what I vow to do from now on).<\/p>\n

    1. Set a goal and stick to it.<\/h3>\n

    Set a goal of how consistently you’re going to post. I’d like to do two posts a week, but I’m going to say\u00a0at least\u00a0<\/em>once a week.<\/p>\n

    2. Post when the mood strikes<\/h3>\n

    To help with the first goal, write when you feel like writing.<\/p>\n

    Type it up, put it into your editor, quickly read it back and HIT PUBLISH. I never posted often because I faffed trying to make sure I had the ‘correct’ photos and ‘proper’ research all put in.<\/p>\n

    3. Write every random thought down<\/h3>\n

    No motivation nor ideas? Just type up\/write down any thoughts that come into your head. It doesn’t need to be in full sentences or even make sense. You don’t need to post it but, I find this helps me to get ideas flowing and get some motivation to write.<\/p>\n

    4. Read a few blogs<\/h3>\n

    When I’m really not motivated to write anything at all, I’ll check out content from other people in the hope it inspires me.<\/p>\n

    5. Set a schedule<\/h3>\n

    I’m going to try this. Set aside a time slot to blog a week. Maybe 6pm – 8pm on Mondays is blog time and that’s the only thing you do in that time.<\/p>\n

    6. Stop focusing on Instagram<\/h3>\n

    The reason my blog is being neglected is because I’ve\u00a0been\u00a0paying more attention to Instagram<\/a>. The blog is the only platform you have full\u00a0<\/em>control of, and I’ve been forgetting that. Instagram is great, but not when I’m spending too much time on that. I’m sure I’m not the only person that is guilty of this.<\/p>\n

    (PS go follow me<\/a> \ud83d\ude09 )<\/p>\n

    7. Do something blog related<\/h3>\n

    Not in the mood to write a post? Just do something that will help your blog. Update a few of the image descriptions, update your plugins, tick the admin thing off the list that you’ve been meaning to do. There’s always something easy that you can do to help.<\/p>\n

    Question for you! Leave a comment \ud83d\ude42<\/h3>\n

    So, do you have any tips to get your blogging mojo back? And what do you think about the representation of bloggers and influencers in the media… do you think this has a subconscious effect on you or your ability to create content?<\/p>\n\t\t\t\t

    <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\tBlogging<\/a>Blogging tips<\/a>Industry news<\/a>Influencer Marketing<\/a>Zara<\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t
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    10 Instagrammable places in Mayfair<\/a><\/h2>\n\t\t\t\t
    \t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n 5 m read <\/span>\n \n 5.4K views <\/span>\n <\/div><\/header>\n\n\t\t\t\t\n\t\n\t
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    *This experience at the Dorchester was gifted by hotels.com<\/a>, but all views are my own.<\/p>\n

    📍Mayfair, London, UK.<\/p>\n

    Looking for the perfect Instagram spots in London?<\/h1>\n

    Look no further than Mayfair.<\/em><\/p>\n

    Mayfair is arguably one of the prettiest, best-kept areas in London. Well, that\u2019s not a surprise given its status and has the top spot on the Monopoly board. There are few places that you\u2019ll always see on Instagram but you might not necessarily have known where it was.<\/p>\n

    If you\u2019re coming from out of town and are looking for a location that\u2019s within walking distance of tourist attractions, the West End, shopping and anything really, consider hotels near Mayfair<\/a>, because whilst it\u2019s amongst all the buzz, it can also be a bit quieter than other areas.<\/p>\n

    Dining<\/h2>\n

    1. The Dorchester<\/h3>\n

    You know us Brits love our tea, and I\u2019m no exception, so when I was invited for afternoon tea at the Dorchester, there was no way I was missing it.<\/p>\n

    Built in the 1930s and recognised as one the world\u2019s most prestigious hotels known for hosting Hollywood icons throughout history, you can\u2019t imagine a hotel much more luxurious. Walking into the Promenade, you feel the glamour of the Golden Age wash over you.<\/p>\n

    The waiters and concierges were so amenable and helpful. This experience isn\u2019t just about eating lunch and drinking tea; it\u2019s about receiving the VIP treatment and dining in such a beautiful setting which makes it special. Whether you\u2019re a local or a tourist, an afternoon tea at the Dorchester is simply something you have to do at some point.<\/p>\n

    \"Afternoon<\/h3>\n

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    \"\" \"\"\"\"\"\"\"\"<\/h3>\n

    2. Sketch<\/h3>\n

    It\u2019s no surprise that bloggers flock to Sketch in Mayfair to get a snap for their \u2018gram thanks to its beautiful powder pink decor and velvet furniture. Plus it has a reputation as one of the best restaurants in London with two Michelin stars.<\/p>\n

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    A post shared by sketch (@sketchlondon)<\/a> on