{"id":51,"date":"2017-03-22T19:17:45","date_gmt":"2017-03-22T19:17:45","guid":{"rendered":"https:\/\/www.hannahgladwin.com\/?page_id=51"},"modified":"2023-05-08T12:46:07","modified_gmt":"2023-05-08T12:46:07","slug":"home","status":"publish","type":"page","link":"https:\/\/hannahgladwin.com\/home\/home\/","title":{"rendered":"Home"},"content":{"rendered":"

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Latest posts<\/h2>\n

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Digital Marketing<\/a>Social Media<\/a><\/span><\/div>\t\t\t\t\t\n\t\t\t

What I’ve learnt being the only Social Media manager<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n <\/i> 397 <\/span>\n <\/div><\/header>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t
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Being the sole Social Media Manager can be an exciting and challenging experience. It can feel like a huge responsibility to be the sole person responsible for a company’s online presence. However, with experience comes knowledge, and over the past seven years of being the only Social Media Manager, I have learned some invaluable lessons that I want to share with you.<\/p>\n

1. ‘Social Media’ is never just social media<\/strong><\/p>\n

As a Social Media Manager, your job is not limited to creating and posting content on social media platforms. You will also need to link to other content such as website content, blog posts or video content. Being able to think creatively and quickly to create content is a skill that will come in handy in this role.<\/p>\n

2. You’ll learn skills that go beyond social media<\/strong><\/p>\n

Beyond algorithm understanding and hashtag optimisation, you’ll also become an expert in other areas such as copywriting, brand management, crisis response, and videography. Being a multitasker is a necessity, and being able to juggle these responsibilities will make you stand out in your role.<\/p>\n

3. You’ll need to educate<\/strong><\/p>\n

Colleagues may not fully understand the vastness of your responsibilities. To ensure you have the support of your internal team, it is important to educate them on how much you do and the importance of your role. The more understanding they have, the easier your job will be.<\/p>\n

4. Take breaks – yes, stop checking socials when you get home!<\/strong><\/p>\n

With all the responsibilities that come with this role, it can be easy to become overwhelmed. It is important to remember to take breaks and prioritize self-care to prevent burnout. And that means trying to restrict the amount of time you spend on your own social media after you clock off for the day.<\/p>\n

5. Analytics actually become fun<\/strong><\/p>\n

Maybe it’s just the nerd in me, but one of the most enjoyable parts of the job is checking your analytics. It’s exciting to see how well your content is performing and using that data to create more effective strategies for future posts.\u00a0However, it’s not just about gathering data – it’s about understanding it and using it to make informed decisions. Being able to interpret metrics such as engagement rates, click-through rates, and conversions will help you create more effective social media strategies.<\/p>\n

6. Communication is key<\/strong><\/p>\n

As the sole Social Media Manager, you are the primary point of contact between the company and its customers on social media. It is essential to maintain open communication channels and respond promptly to any customer inquiries or concerns. Good communication skills will help you build trust with customers and ensure a positive brand image.<\/p>\n

7. Flexibility is essential<\/strong><\/p>\n

The world of social media is constantly evolving, and you must stay up-to-date with the latest trends, changes in algorithms, and new platforms. As a Social Media Manager, you need to be flexible and adaptable to change. This requires a willingness to learn new skills, experiment with new strategies, and adjust your approach to stay relevant.<\/p>\n

8. Collaboration is crucial<\/strong><\/p>\n

While you may be the only Social Media Manager, you are not working in a vacuum. You need to collaborate with other departments, such as marketing, sales, and customer service, to ensure a cohesive brand message across all channels. Building strong relationships with your colleagues and understanding their goals will help you create content that supports their objectives.<\/p>\n

9. Be passionate!<\/strong><\/p>\n

Finally, to be successful as a Social Media Manager, you need to have a genuine passion for social media and a deep understanding of its potential to connect brands with their customers. This passion will help you stay motivated, stay up-to-date with the latest trends, and ultimately create content that resonates with your audience.<\/p>\n

Being the only Social Media Manager can be challenging, but it can also be a rewarding experience that provides you with a diverse set of skills. If you’re considering a career in social media management, be prepared to wear many hats and stay on top of trends and innovations in the industry. And remember, always prioritise self-care to avoid burnout.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\tSocial Media<\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

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Digital Marketing<\/a>Social Media<\/a><\/span><\/div>\t\t\t\t\t\n\t\t\t

‘LinkedIn Creators’: the new influencers?<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n <\/i> 158 <\/span>\n <\/div><\/header>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t
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Have you noticed how there’s been a LinkedIn resurgence?<\/h1>\n

Yep, it seems like LinkedIn is the new frontier for people to become influencers with the introduction of the LinkedIn Creator feature.<\/p>\n

According to recent news articles, LinkedIn creators are individuals who use the platform to share their unique insights and perspectives on various topics. They’re not just sharing their professional experience and knowledge, but also their personality and stories.<\/p>\n

It’s no surprise that LinkedIn is becoming the new home for influencers, given that the platform has over 700 million users worldwide. And with the rise of remote work, people are turning to LinkedIn more than ever to network, find job opportunities, and share their expertise.<\/p>\n

\"Hannah's<\/p>\n

What’s interesting is that the content shared by LinkedIn creators is different from what you might see on other social media platforms. Instead of flashy photos or witty one-liners, LinkedIn creators share articles, thoughtful posts, and long-form content that delves deep into industry-specific topics<\/strong>.<\/p>\n

And the best part? You don’t need a massive following to become a LinkedIn creator. According to a recent article by The Guardian, even those with a modest following can become a LinkedIn influencer by consistently sharing high-quality content that resonates with their audience.<\/p>\n

One great example of a successful LinkedIn creator is Shay Rowbottom<\/a>, who has gained over 130k followers on the platform by sharing her thoughts on social media and entrepreneurship. She’s even landed speaking gigs and consulting opportunities through her LinkedIn presence.<\/p>\n

So, if you’re looking to build your personal brand and establish yourself as an expert in your field, it’s time to hop on the LinkedIn creator bandwagon. Share your unique perspectives, engage with your audience, and watch your following grow.<\/p>\n

In conclusion, the rise of LinkedIn creators is proof that the platform is more than just a place to post your resume. It’s a place where individuals can showcase their expertise, share their stories, and build their personal brand. So, what are you waiting for? Start creating!<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\tlinkedin<\/a>Social Media<\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

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Blogging<\/a>Digital Marketing<\/a><\/span><\/div>\t\t\t\t\t\n\t\t\t

2022 – do people even blog anymore?<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n <\/i> 239 <\/span>\n <\/div><\/header>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t
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Hi<\/h1>\n

It’s another new year! Another new start and another new promise to myself to keep my blog alive.<\/p>\n

It’s 2022 and I have not posted anything since 2020! I should take my own advice<\/a>, and stick to a goal, get over my fears of imperfection and just post.<\/p>\n

Perhaps at this point I should just delete this website completely, but there is a reason I’ve kept on paying the domain fee and hosting subscription and may be that means I’m just not ready to let it go… at least not without a fight or some ceremonial digital funeral.<\/p>\n

With the increase in popularity of video apps and the decrease in our attention spans, TikTok has seen a surge in popularity (as we all know); competitors Instagram and YouTube are following suit by pushing their short-form portrait videos.<\/p>\n

So it begs the question, are we still reading blogs?<\/p>\n

Writing is a from of catharsis and gives a form of expression that viral videos can’t necessarily. When we want to put our minds to it, we will happily listen to a 90 minute podcast, watch a 3 hour film and so long-form content isn’t going anywhere.<\/p>\n

So what’s been going on?<\/p>\n

So – a quick overview of 2020 and 2021<\/strong><\/p>\n

Well I don’t need to go into lockdowns etc, we’ve all been there and got the loo roll, but with the exhaustion we all felt with the pandemic – not enough socialising without the use of screen-time and too much blue-light – I couldn’t bring myself to spend even more time sitting at a computer.<\/p>\n

I was asked to go on BBC radio to talk about my blog.<\/p>\n

I completed Red January<\/a> and raised money for charity.<\/p>\n

I pretty much gave up on Instagram<\/a> and with it lost over 1,000 followers (2018 me would have been so upset!) and I couldn’t care less how low my reach is now.<\/p>\n

I adopted the sweetest black and white kitten<\/a> from Cats Protection.<\/p>\n

Stephen Fry (Stephen Fry!), Anya Hindmarch, Richard Madeley, Griff Rhys Jones, and more, made videos for my Christmas campaign at work,<\/p>\n

I learnt to be my own hairdresser – experimented with pastel colours and dyed over my salon perfect blonde highlighted mane with various colours of the rainbow. I bleached my hair. It didn’t go too badly. I grew it out and went back to my natural brunette shade. I got extensions. I lobbed it off again.<\/p>\n

I have tried more colours, style and lengths in two years than I have in twenty.<\/p>\n

I was a bridesmaid to one of my longest friends. Attended seven weddings!<\/p>\n

I turned 30.<\/p>\n

I was whisked to Paris by my boyfriend. Returned days later to find France shut its borders to the UK. *we made it to Disneyland just in time!*<\/p>\n

Fulfilled one of my lifetime dreams of making a purchase in the 31 Rue Cambon CHANEL store and posed on Coco’s famous steps. Tears of joy!\u00a0<\/em><\/p>\n

A few days ago I was asked to be a godmother.<\/p>\n

Ignoring some really (really) shit parts of the last two years – this list shows there is so much to be grateful and happy for.<\/p>\n

So, there are a lot of reasons I’ve been too busy to pretend that I’ve been living my best life on social media. Because I’ve just been living life.<\/em><\/p>\n

How are my blogging friends? Hope you’re well and taking care.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\tBlog<\/a>Blogging<\/a>\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t

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Behind the Fashion<\/a>Fashion<\/a>Style Inspiration<\/a><\/span><\/div>\t\t\t\t\t\n\t\t\t

Fashion trends that need to die in 2020<\/a><\/h2>\n\t\t\t\t
\t\n\t\t\t\tBy\t\tHannah | Admin<\/a><\/em>\n <\/span> \n Posted on <\/span>0<\/a> <\/span>\n \n <\/i> 2.9K <\/span>\n <\/div><\/header>\n\t\t\t\t\t\t\n\t\n\t\t\n\t\n\t\t\t\t
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Fashion trends that shouldn’t follow us into 2020.<\/h1>\n

New year, new trends. However, some trends tend to outstay their welcome (or were never even welcome in the first place) and stick around for too long.<\/p>\n

One of my previous blogposts ‘Fashion trends that need to die in 2018<\/a>‘ seemed to be popular, so why not reflect on the trends of 2019 that need to die?<\/p>\n

This is a disclaimer: don’t get offended if you like any of these trends; this is just my opinion. If you like to dress like this, I’m sure you’re still a nice person.<\/p>\n

Here are the 8 trends that need to disappear in 2020:<\/h2>\n

1. Cycling shorts<\/h3>\n

Unless you’re training for the Tour De France, you have no place wearing these outside of a gym. They do not look good with a T shirt, a baggy jumper, a nice top, a shirt, trainers, sandals or heels… they do not look good with anything. I’m sorry, cycling shorts are awful and should not be worn for “every occasion” as Glamour magazine<\/a> suggests you should.<\/p>\n

2. Ridiculously tiny ‘bags’ aka ‘micro bags’<\/h3>\n

It was the 2010s – where mobile phones started to get bigger and bags became so small the phones cannot fit in them. It is extremely logical… (note the sarcasm).<\/p>\n

These are not functional by any means, but fashionable? Also no. There is literally no point in these but to make people look at you and think ‘did that bag get shrunk in the wash?’ or ‘is that person carrying a Barbie doll’s bag?’.<\/p>\n

I’m not talking about the bags that are also classed as a ‘wallet on chain’, you know, a device that can actually fit in your credit cards and a set of keys. No, I’m talking about the micro bag by French designer Jacquemus<\/a> which sparked the tiniest trend yet.<\/p>\n

The bag I’m referring to is a massive one inch deep, two inches high and wide and weighs 3oz. You’d be lucky to fit a Lil-let tampon in there.<\/p>\n

But don’t worry, for your \u00a3200, you’ll also get a dust bag included, and I can see why a dustbag is necessary, because by the looks of it, it’ll only take two specks of dust to disintegrate this thing.<\/p>\n<\/a> \n

3. Bucket hats<\/h3>\n

The only person that can get away with wearing a bucket hat, in my opinion, is Billie Eilish. But, even the most stylish celebrities I’ve seen wearing a bucket hat end up looking like a long-lost member of Hanson. Bucket hats paired with floaty dresses and chic suits? For me, it just doesn’t go and looks off-balanced. I guess it works if you’re going straight from fashion week to fishing though.<\/p>\n

But maybe I’m just jealous because I struggle to find hats that suit me.<\/p>\n

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A post shared by BILLIE EILISH (@billieeilish)<\/a> on